Pengaruh Experiential Marketing dan Kualitas Pelayanan terhadap Kepuasan Konsumen dan Word of Mouth
نویسندگان
چکیده
Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh experiential marketing terhadap kepuasan konsumen, kualitas pelayanan konsumen word of mouth, mouth melalui dan konsumen. Jenis menggunakan survei dengan pendekatan kausatif. Populasi pada Rumah Makan Soto Banjar Asli Ayam Kampung Targhibul Ikhwan di Samarinda. Analisa data yang digunakan SEM berbasis covariance. Hasil menunjukkan bahwa berpengaruh positif tidak signifikan berpengruh
منابع مشابه
Pengaruh Perangkat Server Terhadap Kualitas Pengontrolan Jarak Jauh Melalui Internet
Internet sangat membantu dalam memperbaiki kualitas kehidupan manusia. Hampir semua bidang kehidupan manusia dapat diakses menggunakan internet. Manusia terbantu dengan adanya internet yang menyediakan segala macam informasi yang dibutuhkan. Seiring dengan perkembangan infrastuktur jaringan internet maka pengontrolan jarak jauh mulai berubah menggunakan media internet. Pada penelitian ini digun...
متن کاملYang Dan
Yang Dan Howard Hughes Medical Institute and the University of California, Berkeley Yang Dan is a Paul Licht Distinguished Professor in Biology and an Investigator of the Howard Hughes Medical Institute at the University of California, Berkeley. She grew up in Beijing and studied physics as an undergraduate student at Peking University. She conducted her PhD research in the lab of Mu-ming Poo a...
متن کاملOrder Dan
Proof. There are three cases: (1) A and B are in the same column. Then, since in each column we picked the shortest student, A is shorter than B. (2) A and B are in the same row. Then, since in each row we picked the tallest student, B is taller than A. (3) A and B are neither in the same row, nor in the same column. Let C be a student who is in the same row as A and in the same column as B. Th...
متن کاملDan Sperber
An objection to the memetic approach to culture Memetics is one possible evolutionary approach to the study of culture. Boyd and Richerson's models (1985, Boyd this volume), or my epidemiology of representations (1985, 1996), are among other possible evolutionary approaches inspired in various ways by Darwin. The memetic approach is based on the claim that culture is made of memes. If one takes...
متن کاملDan Zahavi
Many scientists have until recently considered consciousness to be unsuitable for scientific research. As Damasio remarks, ‘studying consciousness was simply not the thing to do before you made tenure, and even after you did it was looked upon with suspicion’ (Damasio, 1999, p. 7). Prompted by technological developments as well as conceptual changes, this attitude has changed within the last de...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Syntax literate : jurnal ilmiah Indonesia
سال: 2021
ISSN: ['2541-0849', '2548-1398']
DOI: https://doi.org/10.36418/syntax-literate.v6i1.2277